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“Control Your Emotions” Is the Worst Advice a Trading Coach Can Give You

Stressed trader struggling with emotional pressure while receiving simplistic advice to stay calm during market volatility.
ABOUT THE AUTHOR
Evan Marks

Evan Marks

Mental Performance Coach for Traders & Founder of M1 Performance Group

Evan helps traders, portfolio managers, CIOs, and investment professionals improve execution under pressure. His work is shaped by 25+ years managing institutional capital and coaching high performers through M1 Performance Group.

Expertise: Trading Psychology, Mental Performance, Risk Mindset, Emotional Regulation, Decision-Making

Every trading book says it. Every coach repeats it. Every forum thread returns to it eventually.

Control your emotions.

The advice sounds correct because it points at the right problem. Impulsive decisions cost traders money, and those decisions usually come wrapped in a feeling. The logical conclusion seems to be like, remove the feeling, remove the mistake.

That conclusion is wrong, and the research is fairly direct about why.

Suppressing emotion in a high-pressure environment does not produce cleaner decisions. It consumes the same cognitive resources that clean decisions depend on, which is why traders who work hardest at emotional suppression often find their execution getting worse, not better.

Disclaimer: This article covers behavioral and neuroscience research in a general educational context. It is not financial advice, clinical guidance, or a substitute for professional mental health support.


Why Suppression Fails Specifically in Trading

Suppression and regulation are not the same thing, and treating them as synonyms is where most trading psychology advice goes wrong.

Suppression is the active effort to prevent an emotion from surfacing. Regulation is a broader category that includes reappraisal, labeling, and other strategies that work with what the emotion is actually signaling rather than trying to push it down.

A 2011 study by Fenton-O’Creevy and colleagues examined professional traders directly and found that high-performing traders engaged constructively with their emotions while suppression-focused traders consistently underperformed. The finding was not marginal. The traders spending mental energy fighting their own internal responses had less available for the decisions that actually mattered.

A second line of research, a 2014 ERP study on emotion suppression and error detection, found that participants who suppressed emotional responses showed weakened activity in the anterior cingulate cortex, the brain region responsible for detecting errors and conflicts in decision-making. Participants who used reappraisal instead showed no such impairment.

The implication for trading is direct. A trader who is actively suppressing emotion mid-session is running a less effective error-detection system precisely when execution depends on catching mistakes quickly.


FIELD NOTE

I have worked with traders who described themselves as very controlled, calm, and disciplined under pressure. Then we looked at their session data. Their worst trades clustered in the second half of the day, and the sizing on those trades was consistently off-plan. Their emotional suppression held for a few hours and then the cognitive cost of maintaining it showed up in the decisions.


What Actually Drives Impulsive Trades

Most impulsive trades come from the aftermath of suppression depleting the mental resources that would otherwise hold the process in place.

Research summarized in a 2026 arxiv paper on trading psychology and emotion found that cognitive reappraisal reduces arousal and improves trading performance, while suppression heightens arousal and leads to poorer outcomes. The same paper cited Fenton-O’Creevy’s finding that high-performing traders engage constructively with their emotions rather than fighting them.

The mechanism is specific. Suppression is effortful and continuous. Every minute a trader works to prevent frustration, fear, or impatience from registering internally is a minute that prefrontal cortex capacity gets redirected away from the trade in front of them.

Reappraisal works differently. Labeling an emotion, naming what it actually is and where it is coming from, activates the ventrolateral prefrontal cortex and reduces amygdala activity measurably. That means the feeling gets processed and its grip on decision-making weakens, rather than the feeling staying fully active while also demanding suppressive effort on top of it.


The Practical Difference Between These Two Approaches

Suppression ApproachReappraisal Approach
Effortful, continuous throughout the sessionBrief, task-specific, produces a measurable state shift
Drains prefrontal cortex capacity over timeReduces amygdala reactivity without cognitive cost
Feelings stay active underneath, adding loadFeelings get processed and lose urgency
Error detection weakens as session continuesError detection remains intact
Produces the illusion of control while degrading capacityProduces actual capacity for controlled execution

The traders who are best at managing their own responses under pressure are usually the ones who have learned to recognize what a feeling is signaling, work with it briefly, and return to the process. They are not the ones who sit the most rigidly through a session without reacting.


What Evan’s Coaching Actually Addresses

The M1 framework trains a specific skill called mental space, the gap between what happens in the market and what the trader does next.

Mental space gives an emotional signal somewhere to land that is not a trade. A feeling of urgency gets noticed, named, and given a few seconds to exist without triggering an action. That brief gap is enough to let the prefrontal cortex re-engage with the actual decision rather than having the amygdala run it unchecked.

This is trainable. Aggressive patience, the capacity to stay in a ready and regulated state without forcing action, is a conditioned response rather than a personality trait. It gets built through deliberate repetition, the same way any other performance skill gets built.

The distinction matters because it changes what traders work on. Suppression is a losing battle against your own nervous system. Building mental space is a skill that compounds over time, and the traders who develop it consistently describe the same outcome: they still feel the pressure, but the pressure stops making the decisions.


FAQs

Why is “control your emotions” bad advice for traders? Actively suppressing emotion depletes the same prefrontal cortex resources needed for disciplined execution and error detection. Research shows emotion suppression leads to worse performance monitoring and more impulsive decisions, not fewer.

What should traders do instead of suppressing emotions? Cognitive reappraisal, which involves naming and briefly processing what an emotion is signaling rather than fighting it, has been shown to reduce amygdala reactivity without the cognitive cost of suppression.

Is emotional regulation the same as emotional control? No. Emotional control typically implies suppression. Regulation is a broader category that includes strategies proven to work with emotional signals rather than against them, producing better outcomes than suppression in high-stakes decision environments.

Why do impulsive trades often happen later in a trading session? Suppression is a continuous effort that drains prefrontal cortex capacity over time. Traders who suppress strongly in the morning often find their discipline deteriorating in the afternoon as the cognitive cost of that suppression accumulates.

What is mental space in trading psychology? Mental space is the trained gap between a market event and a trader’s response to it. Building this gap creates room for deliberate decision-making rather than reactive execution, and it is trainable through structured repetition rather than willpower alone.


Where to Take This Next

If you have been trying to trade without emotion and finding it exhausting, there is a reason for that. The effort itself is the problem.

Building a trained behavioral response that works with what your nervous system does under pressure, rather than against it, is exactly what the M1 Mental Trading Academy is designed around. For the complete framework behind this approach, the M1 methodology explains how the training gets built from the ground up.

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    Picture of Evan Marks

    Evan Marks

    Evan Marks is the founder of M1 Performance Group and one of the most trusted voices in mental performance coaching for high-stakes financial professionals.

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